AI is transforming the workplace, revolutionizing how businesses function and delivering unprecedented value.
Microsoft 365 Copilot has already enhanced productivity for countless users, but the next critical step in your AI transformation is understanding its true business impact.
Measuring adoption, usage trends, and outcomes isn’t just a nice-to-have—it’s essential to achieving real transformation.
With this in mind, Microsoft introduce Copilot Analytics, a new suite of tools designed to help you measure and optimize the value of AI in your organization.
Featuring built-in insights through Viva Insights and custom reporting capabilities, Copilot Analytics allows IT and business leaders to track meaningful data and visually connect AI usage to valuable business outcomes.
From productivity boosts to improved sales metrics, Copilot Analytics provides actionable data to drive strategic decisions.
What is Copilot Analytics?
Copilot Analytics is a powerful reporting and analytics tool built into the Microsoft 365 ecosystem. It’s designed to empower business owners, IT admins, and analysts with the tools they need to measure how Copilot and AI-powered assistants improve business performance.
Key features include:
- Copilot Dashboard for easy tracking of AI adoption and performance.
- Viva Insights-powered reports to understand data-driven outcomes across departments.
- Custom analytics to measure how AI usage aligns with your organization’s specific KPIs, such as productivity, revenue, or engagement.
These tools will help you answer the most pressing questions about AI’s impact, enabling your teams to fine-tune their use of Microsoft 365 Copilot and maximize ROI.
Get Actionable Insights with the Business Impact Report
To make measuring AI’s impact even more seamless, Microsoft also launching the Copilot Business Impact Report, now available in public preview. This report is designed to help you identify how Microsoft 365 Copilot is creating value across your organization.
What makes the Business Impact Report unique?
- Custom KPI Analysis
Measure the relationship between Copilot usage and success in key business areas such as sales, marketing, or operations. The report highlights how employees are leveraging AI tools to achieve their goals and uncovers adoption trends to optimize usage.
- Tailored for Your Data
The report can be customized to track metrics that matter most to your organization. Whether it’s sales close rates, customer satisfaction, or employee engagement, this tool can align business metrics with Copilot’s performance.
- Quick Insights
With just a few steps, you’ll be able to view detailed insights about how Copilot impacts business outcomes. Use this data to refine processes, train employees, or allocate resources strategically to get the most value from AI.
Inside Look at Copilot’s Business Impact
Organizations that have already implemented the Copilot Business Impact Report are seeing measurable value across multiple areas.
Increased Revenue in Sales Teams
Take Microsoft’s own internal sales team as an example. By analyzing metrics like revenue per seller and close rates through the Business Impact Report, they saw significant results:
- A 9.4% increase in revenue per seller.
- A 20% improvement in close rates among employees classified as high Copilot users.
These results underscore how AI tools like Copilot simplify workflows and allow teams to focus on high-value activities that drive business growth.
Boosted Employee Engagement in HR
It’s not just about dollars and cents—Copilot is also fostering better workplace engagement. Microsoft’s HR team discovered that employees who used Copilot at least once a week were 20-30% more likely to report thriving at work.
These employees felt more empowered, productive, and able to explore new ways to integrate AI into their daily tasks.
With insights like these, leaders can leverage Copilot to boost both organizational performance and employee satisfaction.
How to Get Started with Copilot Analytics
Ready to measure the impact of Microsoft 365 Copilot on your business? Here’s how you can get started in three simple steps with the Business Impact Report.
Step 1: Identify Key Metrics
Work with your team and stakeholders to define the business areas and KPIs you’d like to measure. Early collaboration will help ensure your report aligns with organizational goals and sets you up for actionable insights.
Step 2: Upload Data
Upload relevant business metrics through Viva Insights using a .CSV template or integrate recurring data uploads via Azure Blob. Cleanly mapped data ensures accurate and meaningful reports.
Step 3: Visualize and Analyze Results
View your results in the Copilot Business Impact Report. With options to explore by date, department, or outcomes, this tool provides a comprehensive view of how AI adoption is influencing your business.
Use the “what-if” functionality to predict how increased adoption could amplify specific metrics. Deep-dive into specific use cases to uncover which Copilot features are driving the most value, and tailor training programs accordingly.
Why Measuring AI Matters
The ability to measure and understand AI’s business impact is no longer a luxury; it’s a necessity for forward-thinking organizations.
Copilot Analytics and the Business Impact Report allow businesses like yours to connect AI usage directly to your strategic objectives, ensuring you’re focused on the initiatives that truly move the needle.
Coupled with Microsoft’s Copilot Control System, which empowers IT leaders to adopt AI tools with confidence, Copilot Analytics positions your organization to lead in today’s competitive landscape.
By connecting the dots between AI adoption and measurable business value, Copilot Analytics ensures that your investment in AI is backed by actionable insights.
Make the Most of AI in Your Organization
With Copilot Analytics and AI-driven insights, your business can confidently chart the course toward greater efficiency, productivity, and success. Whether you’re in Sales, HR, Marketing, or Operations, these tools provide clarity and accountability to future-proof your business for the AI-driven era.
Get started by accessing Copilot Analytics through Viva Insights or contacting your Microsoft sales representative today.
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